Friday 23 August 2013

VASS - Editorial Campaign

I woke up this beautiful Saturday morning realizing that finally after a few hectic weeks I have some time to share these photos I styled for VASS Jewels Co. from a few months ago! Fast how time flies isn't it? From hours to days to weeks to months ... and suddenly I had yet postponed posting on my blog for so long. Awkward pause for a melancholic moment wondering about time and life. Okay. Moving on.

Similar to the illustrations that I made for them, the photo shoot focuses on enhancing the wearer's personality characterized by the particular exotic gemstone bracelets. I had so much fun working with wonderful people to produce these images - the talent I respected much: Indah Yuniastri; lovely photographers, Ade and dear Natalia ; the young and talented make up artist, Juen Lan; my minion sister Christy as the assistant and of course the entrepreneurial ladies behind the jewellery line, Michelle and Debby. 

This is by far the fastest photo shoot I had managed to deal with so far. Six concepts in just four days of planning with just a single day to shoot them all .. such an adrenaline rush it was! By the grace of God we were extremely delighted that we managed to finish on schedule with these results. Scroll down to see what we managed to whip up!

Lapis Lazuli - Purity

Garnet - Seductive

Amethyst - Dreams

Moonstone- Nature

Citrine - Prosperity

Aquamarine - Calm & Composed

Above are the shots taken by the talented Ade and below are the ones taken by our dearest Natalia!

Citrine - Prosperity

Amethyst - Dreams

Moonstone - Nature

Lapis Lazuli - Purity

Aquamarine - Purity

Garnet - Seductive
What I particularly adore regarding the campaign's concept is the fact that these bracelets are not meant to weigh you down, it is meant to highlight the person's existing character. I found it sad sometimes when I saw a person walks down losing herself, drowned in the need of certain brands just simply to make themselves feels less insecure. Always remember, your worth is not measured by what you carry, it's measured by how you carry yourself. Isn't that what style is all about? Let fashion enhance you in its own unique way, helping you find yourself somehow. Oh, deep Saturday morning thoughts. Maybe it's due to watching The Great Gatsby so late at night? Anyway, while I continue with my awkward melancholic pauses, I wish you all a lovely weekend!

Lots of love,
Pris :*

All images courtesy of  VASS Jewels Co.